An organization's privacy policy helps it comply with privacy laws while protecting the rights of its users.
A privacy policy is a legal statement that explains how a company collects, manages, processes and respects the personal data of its customers on a website or application. Most privacy policies use clear and unambiguous language to ensure that customers or website visitors understand what personal data the company collects and how it will use that information.
Any digital medium that collects user data, such as websites, e-commerce sites, blogs, web applications, mobile applications and desktop applications, requires a privacy policy.