A mobile app can give them an edge by increasing the chances of repeat business and increasing referral rates. They can also increase the number of new products and services. The mobile application provides simple one-way and two-way communication between SMEs and their customers.
Search engine optimization is about optimizing your mobile app to rank higher in search engine results pages. On the other hand, ASO or App Store Optimization is used to improve your ranking in the App Store search results. Google's mobile update has made some changes to the SERP algorithm on mobile devices.
It helps identify potential weaknesses and opportunities for improvement. Proper use of SEO tools and components is crucial to the success of your website. App Store Optimization (ASO) is a subset of SEO. This ensures that your app is visible to your customers and that your brand has a wider reach.
